Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2016 SIA Snow Show & On-Snow Demo/Ski-Ride Fest Registration

This is a trade-only event and is not open to the general public. Attendance is limited to qualified buyers/retailers, SIA members including their sales reps and media. Anyone 15 or younger must be registered on-site in Denver with a signed Youth Liability wavier by a parent or legal guardian to access the Show Floor.


  • January 27 9A - 5:30
    Colorado Convention Center
  • A day of free industry intelligence and keynote inspiration

Members of the following Industry Organizations are encouraged to reach out directly to their Organizations for a link to register for the 2016 SIA Snow Show.
PSIA-AASI, NSP, NSAA, CASI-ACMS, CSC, CSIA, Canadian Ski Patrol System

International Attendees buyer/retailer, if you need an International Invitation Letter for visa information, please use the link provided ( Form must be completed by Attendee).

If you are not a current member of SIA or are unclear how to register, contact Patricia Grenke at 703-506-4222 or PGrenke@snowsports.org

If you experience technical difficulties when registering, please contact Bryan Ginn, SIA's IS Manager, at 703-506-4217 or BGinn@snowsports.org.

"The Show was awesome! Tons of traffic and excitement, which we were really excited about. We'll be back every year moving forward. We've gotten new business from being here, and as a launch year, it's been absolutely great."
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

"You have a place, so you can see everything you need and get an idea of where trends are going. It's a good overview of what's going on in the industry. Last year we picked up a couple new lines that I wouldn't have necessarily picked up had I not gone to SIA. The Show gets you psyched."
Jim Slanetz, Owner, Board Bin, ID

"From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it's really beneficial for our sales reps to be here."
Carrie Crogan, Trade Show Coordinator, Under Armour

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